EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, in which deceptive practices aimed at generating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To a

Banner ads are a ubiquitous form of online advertising that typically appear at the sides of web pages. These visual advertisements serve image-based content to attract target customers. Banner ads are known for their broad audience and capability to successfully market products website or businesses. They often incorporate appealing designs and co